How to Find (and Fix) Broken Links

Broken Links

Are you frustrated with broken links on your website that lead to nowhere? Broken links can be a major headache for both website visitors and search engines. They can harm your user experience, hinder your SEO efforts, and negatively impact your online reputation. But fear not! In this article, we’ll guide you through the process of identifying and rectifying those pesky broken links to ensure a seamless browsing experience for your users and maintain a healthy website presence.


Broken links, also known as dead links or 404 errors, occur when a hyperlink points to a webpage that no longer exists or has been moved. They can be a result of various factors such as changes in URL structure, content removal, or server issues. Dealing with broken links is crucial for maintaining a user-friendly website and a positive SEO standing.

Why Broken Links Matter

Broken links can have a significant impact on your website. They frustrate visitors who are seeking valuable information, disrupt the user journey, and can result in higher bounce rates. From an SEO perspective, search engine bots that encounter broken links while crawling your site can perceive it as low-quality and poorly maintained, potentially leading to a drop in rankings.

Tools for Detecting Broken Links

There are several tools available that can help you efficiently identify broken links on your website. Some popular options include Screaming Frog, Google Search Console, and Ahrefs. These tools crawl through your website and provide comprehensive reports on broken links, making the detection process faster and more accurate.

Manual Checking: A Step-by-Step Guide

  • Start with a Site Structure: Begin by mapping out your website’s structure, including main pages and subdirectories.
  • Thoroughly Inspect Links: Visit each page and click on every link to identify any redirects or errors.
  • Check External Links: Ensure that external links are leading to active and relevant websites.
  • Update or Remove: Once identified, update the broken links with the correct URLs or remove them if necessary.

Fixing Broken Internal Links

Broken internal links can be fixed easily. Update the links to point to the correct pages, and if you’ve changed the URL structure, set up 301 redirects to guide users and search engines to the new location.

Dealing with Broken External Links

When it comes to external links, you have limited control. Contact the website owner where the link originates and request an update. If that’s not possible, consider finding alternative reputable sources to replace the broken link.

Importance of Regular Checks

Regularly monitoring your website for broken links is essential. New content, changes to your website’s structure, or external websites going offline can all contribute to broken links over time.

Best Practices for Link Maintenance

  • Use Descriptive Anchor Text: Ensure your anchor text gives users and search engines an idea of where the link will take them.
  • Limit Redirects: While redirects are useful, excessive use can slow down page load times.
  • Opt for Relative URLs: If possible, use relative URLs instead of absolute URLs to avoid broken links during domain changes.

Monitoring and Prevention

Utilize tools to schedule regular automated checks for broken links. This proactive approach helps you identify and rectify issues before they harm your website’s performance.

The SEO Impact

Fixing broken links positively influences your SEO efforts. By ensuring a smooth user experience and signaling your commitment to quality, you can boost your website’s credibility in the eyes of search engines.

User Experience and Navigation

A seamless user experience is vital for retaining visitors. By providing functional links, you enhance navigation and keep users engaged with your content.


Don’t underestimate the impact of broken links on your website’s performance. Regularly checking for and fixing broken links is a crucial part of website maintenance. By following the steps outlined in this article, you’ll be well-equipped to maintain a user-friendly website, enhance SEO efforts, and create a positive online presence.


How often should I check for broken links?

It’s recommended to conduct checks at least once a month to ensure timely detection and resolution.

Can broken links harm my SEO rankings significantly?

Yes, broken links can signal poor website quality to search engines and lead to lower rankings.

Are there any free tools for checking broken links?

Yes, tools like Google Search Console provide basic broken link checking for free.

What is the difference between a 301 and a 302 redirect?

A 301 redirect is a permanent redirect, while a 302 redirect is temporary and indicates that the page may return.

How do broken links affect user trust?

Broken links can erode user trust as they create a sense of unreliability and neglect on the website owner’s part.

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